Analysis of the Website Structure

Search engines like Google emphasize that websites should be designed for users. However, to be crawlable and indexable, your site also needs proper structure. Key elements include:

• HTTPS vs HTTP: HTTPS signals a secure website. Google favors HTTPS websites in search results—even if you're not accepting online payments.
  
  

• Analytics setup: An analytics system should be installed (if missing) to track leads and user behavior.
  
  

• Robots.txt: This file blocks search engine crawlers from indexing certain pages. It must be correctly configured.
  
  

• Site errors: Common errors (e.g., 4XX errors, duplicate title tags, missing title tags) harm your site’s trustworthiness.
  
  

• Indexing status: Search engines should be able to index your pages. Indexed pages appear in search results and drive organic traffic.
  
  

• Sitemap: An XML sitemap lists all the pages you want search engines to index. It should be regularly updated.
  
  

• Page speed: Load speed affects user experience and is a key ranking factor.
  
  

• Meta elements: Duplicate or poorly written meta tags impact rankings. Each page needs unique meta titles and descriptions.
  
  

• Conversion rates: Analyze how effectively your website converts visitors. This involves testing forms, CTAs, and contact links.
  
  

Analysis of the Website Content

The SEO team will thoroughly review your content to find and fix issues such as:

• Incompatibility with voice search
  
  

• Poor keyword targeting
  
  

• Duplicate or low-performing content
  
  

• Missing or thin pages
  
  

• Inconsistent NAP (Name, Address, Phone) details for local SEO
  
  

This step is critical, as quality content attracts traffic and drives conversions. It also includes keyword analysis, helping uncover high-potential keywords that connect with your target audience and improve organic reach.

Off-Page Analysis

Off-page SEO happens outside your website and includes factors like:

• Presence on directories and review sites
  
  

• Mentions on industry blogs and forums
  
  

• Reputation management
  
  

The SEO company will check how your business is perceived online, handle negative reviews, and strengthen your authority using:

• Consistent NAP across directories
  
  

• Schema-based review markup
  
  

• Local content strategies
  
  

• Mobile-friendly performance
  
  

• Inclusion in reputable business directories
  
  

• Backlink building to increase domain authority
  
  

These efforts enhance your online presence and credibility.

Optimization of Site Code and Structure

Sometimes, your site’s code and structure may require fixes. SEO professionals will:

• Simplify site navigation
  
  

• Clean and optimize code for speed
  
  

• Fix crawl issues reported by Google
  
  

• Add or update your XML sitemap
  
  

• Add internal links for better user navigation
  
  

Optimization of On-Page Content

SEO isn't a one-time activity. Maintaining and updating content is vital. Services include:

• Removing or rewriting duplicate content
  
  

• Inserting target keywords into page titles
  
  

• Adding keyword-rich, engaging copy to underperforming pages
  
  

• Creating new landing pages
  
  

• Enhancing visuals, layout, and calls-to-action for higher conversions
  
  

Optimization of Off-Page Factors

Off-page factors are just as important as on-page SEO. Agencies help you with:

• Local SEO strategies for location-based search terms
  
  

• Verifying and updating existing directory listings
  
  

• Identifying new, high-authority directories for inclusion
  
  

• Writing and distributing press releases for new services
  
  

• Guest blogging on relevant, non-competing industry sites for backlinks
  

Continued Analysis and Adjustments

SEO isn’t a “set it and forget it” job. Ongoing monitoring is crucial. The SEO team will:

• Track conversions, traffic, and keyword rankings
  
  

• Analyze data to adjust strategies for better results
  
  

• Re-optimize pages and campaigns based on performance
  

Conclusion

Understanding what an SEO company can do helps you make better decisions for your business. With expertise in both on-page and off-page SEO, technical audits, content optimization, and ongoing tracking, the right SEO company in the USA can significantly boost your online presence. If you want sustainable, long-term growth—partnering with an SEO expert is a smart move.