Top 7 ways to repurpose your contentadmin
When checking data, the last thing you want to see is stagnant organic traffic, yet every marketer has to deal with it occasionally.
The reasons for traffic drops and plateaus may be due to changes in the industry, the way your audience consumes information, the quantity (and quality) of new material you’re creating, or the continued value of your archived content.
Sometimes all your material needs to keep your audience engaged is a little updating and repurposing. I’ve listed several advantages and examples below to motivate your reuse efforts. Look them up.
1. Create podcasts from blog postings.
Create a podcast episode from a blog post that has the information you’d like to delve more into. Podcasts may be a platform to easily consume “dry” or “difficult” material. A lengthy ultimate guide you’ve authored can be a candidate for a podcast episode.
Additionally, podcasts are easier to find. Instead of reading a blog post on a PC, listeners would be able to get the material while on the go. This could increase the audience for your article.
You may elaborate on the details and offer the examples you’ve taken from the text in a conversational approach by creating a podcast episode, or a series of podcast episodes. You can also provide any new information you’ve discovered. Put the podcast at the top of the current blog article and advertise it using social media and email list content techniques for distribution.
2. Create case studies using internal data
What kind of information do you gather, and how do you interpret it? There is space to leverage data from social media analytics, SEO data collection, or traffic performance analysis to create a case study. From the facts you’ve already gathered, you might extrapolate conclusions and attempt to learn something new.
Making a case study out of gathered data has the advantage of demonstrating to your audience your proficiency in data interpretation. Your blog appears more trustworthy as a result. Another benefit is that by doing the study, you’ll have the ability to determine the reason behind key business decisions you’ve already made.
The case study may be turned into a blog post for distribution, but you can also make it a content offer to perhaps increase conversion. Additionally, it can be a unique download deal for email subscribers.
3. Use online video content from websites.
The majority of internet users (85%) like watching videos. A short movie might be created as an alternative to a podcast in order to communicate information as blog entries already include a lot of useful material.
Videos are interesting and fun to watch. Being a visual learner, I personally like viewing videos of blog postings, even if they are simply someone talking. A video with a few eye-catching visuals might truly draw viewers in.
Making a video using content from a blog post might be the perfect addition to your YouTube content plan. Using this strategy, your material will be accessible on several platforms.
Including video material in a blog post is another way to distribute it. You may change the title to “Video,” leave the introduction alone and utilize the video as the body. Skimmers who seek to swiftly and clearly consume information are drawn to shorter posts.
4. Compile material for an ebook.
Consider compiling a series of materials, such as templates you’ve made, data analysis techniques, or interview information into an ebook if one of your company goals is to expand the number of content options you have.
Ebooks strengthen your company’s reputation and are effective as content offerings. An ebook may cover a wide range of topics; for instance, HubSpot provides free ebooks on SEO, channel expansion, marketing psychology, customer care, and professional guidance, to mention a few.
The labor involved in publishing an ebook using the material you already have is reduced because the majority of it has already been written. The information would only need to be organized before being published (Amazon offers free ebook publishing) and distributed.
You may incorporate advertising the eBook into a LinkedIn content strategy in addition to using the ebook as a conversion opportunity. Announcing an ebook to your industry contacts on LinkedIn, a professional networking site, attracts people in the same sector.
5. Create a presentation for SlideShare.
Consider the scenario when you wish to reuse a data report. You may accomplish this by creating a slide presentation using the details from the data report and uploading it to SlideShare. In a word, the SlideShare platform on LinkedIn enables you to post shareable, public slide decks.
If the material you intend to make into a SlideShare turns out to be extensive, you may break it up into a number of slide decks, each organized by topic or part. In this manner, skimmers may rapidly access the right deck and obtain the data they want.
A data report on SlideShare broadens the scope of your LinkedIn content and elevates the profile of your company. SlideShare is not used by every company, giving you the opportunity to draw connections on your feed who are interested in data and seek an easy method to view it.
6. Add endorsements to product sites or social media posts.
Has your product gotten any breathtaking testimonials? This information may be used to improve your product page or as part of your social media strategy.
Customers who wouldn’t consider making a purchase from a company without reading a testimonial are attracted when testimonials are added in prominent locations. Additionally, it communicates to customers that the audience has already come to trust your company.
Testimonials can also improve customer relationships. Putting reviews or testimonials in the spotlight communicates to customers that their voice is being heard and matters.
7. Replace outdated blog entries with fresh content.
If you have a blog, your content plan should include updating blog entries. It’s not necessary for many posts with useful information to be lost in the past. Pick select entries from your blog history that, with a few adjustments, can still be useful.
Additionally, a wonderful time-saver is updating blog content. The majority of the information is already publish-ready, so you don’t need to create a brand-new article. Making the information up to date is all that is required.
When it comes to dissemination, you might indicate in the post’s title that new information has been included. It pulls readers who are seeking for the most recent information and gives readers who have loved the piece a good refresher. If you don’t currently have an update strategy, review our comprehensive guide to find out how to pick the appropriate topics to update.